Have 75% veg orders, the decision for 'pure veg' fleet came after survey, says Zomato CEO Deepinder Goyal

Zomato founder-CEO Deepinder Goyal has in an interview explained why the online food aggregator and delivery platform launched its much criticised "pure veg" fleet. Goyal said the move was prompted by market research, with over 1,600 respondents expressing a preference for veg-only options, citing spiritual reasons rather than caste or religion, the Economic Times reported. "We did a large survey of people who are more than 50 years old. An overwhelming majority said they needed a veg-only option and preferred veg-only restaurants. It was a large customer segment… So, we launched it. We had not expected such an uproar. The survey had 1,600 (people) and about 72 percent of people said that they wanted veg-only delivery," said Goyal. Zomato stirred up controversy last week when announced the launch of its green-branded "pure veg" fleet for customers. The decision received heavy backlash on social media, with criticisms ranging from castist accusations to privacy concerns around food preferences.