Hotels expect wedding business to flourish in 2024, plan to enhance marketing spend

After a handsome show in 2023 owing to the removal of all the Covid-related restrictions, hotels in New Delhi are expecting the wedding segment to witness further growth in business in 2024 amid the emergence of fresh trends. According to several hotels, their wedding business in 2023 not only grew over 2022 but was also better than the pre-Covid year of 2019. This has, in turn, prompted the hotels to increase their marketing budget for the wedding segment to give it a further boost in 2024. Taj Palace General Manager Nayan Seth told India Today that 2023 was a fantastic year as far as the wedding business is concerned. "We do see a lot of queries coming in for 2024. Auspicious dates are in high demand," he added.