HUL aims to double ecommerce contribution in the next 5 years

Hindustan Unilever Limited (HUL) is hoping to double its e-commerce contribution in the next five years, Managing Director and CEO Rohit Jawa said in a conversation with CNBC’s Shereen Bhan at Lessons in Marketing Excellence - season 15. “I give you an example in beauty, e-commerce and digital commerce is already the fastest growing channel for us,” said Jawa. Talking about digital adoption, the HUL CEO said that focus is on driving growth, reducing costs and enhancing capabilities.