Aditya Birla Sun Life AMC launches Gen AI-based search assist tool for investors

In addition, it also helps Investors to conduct research on our top-performing funds, fund managers, and related topics, the company said in a statement. Aditya Birla Sun Life AMC Ltd has launched 'My Mutual Fund GPT', a cutting-edge generative AI-based tool aimed at enhancing investor experience across its digital platforms. This innovative tool surpasses traditional keyword matching techniques by understanding the context of queries and generating responses based on their meaning. The primary focus of My Mutual Fund GPT is to address investors' queries regarding products and services offered by Aditya Birla Sun Life AMC Ltd. Furthermore, it assists investors in conducting research on top-performing funds, fund managers, and related topics, providing a comprehensive solution for their investment needs. A Balasubramanian, the Managing Director and CEO of Aditya Birla Sun Life AMC Ltd, emphasized the significance of leveraging advanced technology to offer a more intuitive and engaging experience for investors. In addition to serving as a query resolution tool, My Mutual Fund GPT also functions as an innovative conversational interface, enhancing accessibility and ease of interaction for investors.