Prathyusha Agarwal to head Flipkart's social commerce platform Shopsy

Prathyusha Agarwal has joined Flipkart’s social commerce platform Shopsy as vice president, according to sources. Shopsy is Flipkart’s hyper-value e-commerce platform that competes with Meesho and Amazon Bazaar. Company sources confirmed that Agarwal has joined Shopsy as a vice president. “Last year, Flipkart senior vice president and head of new businesses Adarsh Menon left the firm to start his own venture. He was heading new businesses such as Cleartrip and Shopsy,” said a person. “Till now, Shopsy has been led by Kapil Thirani.”Agarwal is a former Byju’s and Unilever senior executive. Last year in August, she was among three senior executives who resigned from edtech firm Byju's as it was trying to address challenges such as due diligence issues, legal battles with lenders, challenges in raising fresh capital, and a markdown in its valuation by investors. Agarwal was the chief business officer of Byju's.Agarwal is an alumna of IIM Ahmedabad and IIT Madras. Before joining Byju's, she was the chief consumer and data officer at ZEE, where she led the business transformation initiatives and the brand growth mandate across TV and OTT verticals. In her 21-year career, she has launched Tata's e-commerce venture TataCLiQ as the head of marketing, worked with HDFC Life as the vice president of marketing and analytics, and led brand strategy for the Star TV network.