Remove claim of '100% fruit juice' from labels, ads: FSSAI directs FBOs

The Food Safety and Standards Authority of India (FSSAI) on Monday directed all food business operators (FBOs) to remove any claim of ‘100% fruit juices’ from the labels and advertisements of reconstituted fruit juices with immediate effect. “We have written letters to all state commissioners to ensure compliance with the mandate,” an official at FSSAI told Business Standard on the condition of anonymity.“All the FBOs have also been instructed to exhaust all existing pre-printed packaging materials before September 1, 2024,” stated a release from the Ministry of Health and Family Welfare. The FSSAI said that they had noticed that several FBOs have been inaccurately marketing various types of reconstituted fruit juices by claiming them to be 100 per cent fruit juices.“Upon thorough examination, FSSAI has concluded that, according to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, there is no provision for making a ‘100%’ claim,” the release stated.