Pizza chain Domino's plans to operate 4,000 outlets in four years

Jubilant Foodworks, which operates the master franchise for Dominos in India, plans to double its outlets to 4,000 in the next four years. The pizza chain, currently present in 421 cities, inaugurated its 2,000th outlet in Gurugram on Monday.Even as quick-service restaurants (QSRs) continue to see a slowdown, Dominos remains bullish on the Indian market. “While QSRs have been under pressure globally, we have not passed price increases to consumers and so our sales traffic remains strong. Differentiative value remains very important to us, and hopefully, will help us to continue to win in the market,” Art D’Elia, executive vice-president, international, Domino’s Pizza, told Business Standard. “India is the number one market for Domino’s outside the US. With a very low opening price point, we have been able to democratise pizza and make it more accessible. Hence, we are not just the leading QSR pizza player but also the leading QSR player in the country. This differentiated value is what will fuel our growth in the Indian market,” he added.