FMCG major Dabur India to kickstart fourth phase of added sugar reduction

Indian fast-moving consumer goods (FMCG) major Dabur India will work towards an average 3 per cent reduction in added sugars across two-thirds of its beverage portfolio, it said in its annual report. In 2019, the company had adopted a phased reformulation approach to reduce sugar levels across its Real juice portfolio, and has “implemented three phases of sugar reduction in the top eight variants of juices by reducing a total of 20.95 per cent of added sugar.” “In our Foods & Beverages division, we are committed to reducing sugar content in our products without compromising on taste or quality. This demonstrates our commitment to promoting healthier options for our consumers,” the report stated. Talking about driving growth and deepening distribution, the maker of Hajmola candy plans to increase its rural footprint to 1.3 lakh villages by the end of FY25. The company currently covers 1.22 lakh villages with over 7.9 million retail outlets across the country. Of this, the company has added two lakh outlets in FY24 itself. Meanwhile, for the urban consumer cohort, it plans to expand its portfolio of premium offerings and look at entering adjacent categories.