Posted On:
22-10-2024
PVR INOX is actively looking to expand into Tier II and Tier III cities, particularly in South India, says company CFO Gaurav Sharma
The company also plans to expand its premium screen portfolio to cater to the increasing demand for high-quality, differentiated experiences in cinema
PVR INOX is actively looking to expand into Tier II and Tier III cities in South India. Currently, 22% of PVR INOX screens are in Tier II and III cities. Over the past 14 months, the company has entered new cities such as Dharwad (Karnataka), Cuddalore (Tamil Nadu), Machilipatnam (Andhra Pradesh), and Patna (Bihar).
Gaurav Sharma, CFO, PVR INOX, said, “The company believes that India remains significantly under-screened, offering vast growth potential. The trends of rapid urbanisation, a young workforce, and rising disposable incomes will drive demand across all regions of the country. That is why PVR INOX is actively expanding into Tier II and Tier III cities, particularly in South India, where the market is highly vibrant.”
Internationally, PVR INOX has a presence in Sri Lanka. However, at this point, the company doesn’t have immediate plans to expand into international markets.
Additionally, the company plans to invest in the renovation of key high-value properties to accelerate revenue growth from existing cinemas.